We have chosen the compass as a guidance tool as it makes a lot of sense for us – as an outdoor company – to approach sustainability and our business approach holistically. The compass guides us in all decision making. For every decision we make we need to take into account all four cardinal directions.
N – stands for Nature, our love and passion for nature but also for our environmental efforts to protect nature and reduce the impact our business makes. Examples are: our design guidelines where we make choices about the materials used (such as organic cotton, recycled polyester), our recycled/recycling programme (like “Re-Kånken”).
E – stands for Economy, the responsible and sustainable way how we earn money and the types of mutually beneficial relationships we foster with our suppliers and customers.
S – stands for Society, the responsibility we have and take when operating abroad and the pro-active measures taken to improve lives of those who work for us.
W – stands for Well-being: of staff, of the workers in our contracted factories and of animals.