Their mission: It is their responsibility to protect the environment their brand is built upon.
They're based in Pricetown, the heart of Dartmoor National Park. Their office, warehouse and flagship store are right where the outdoor lifestyle and adventure happens - from their front doors you can run, bike and hike, and within minutes you can be climbing tors or paddling down the river. To be surrounded by the environment we love gives them a daily reminder of why it's so important to protect it.
They make products, to help make change. They work with non-profit organisations such as Save our Rivers, Gili Eco Trust and Eden Reforestation to directly tackle issues facing the environment they love. As members of 1% for the Planet they're held accountable for their commitments and they give at least 1% of their yearly sales to non-profit organisations making real change on the ground, where it counts.
They're also Climate Neutral Certified. This means that they rigorously measure their carbon footprint, set ambitious targets to reduce it to which they are accountable for and then offset the rest through accredited programs. In addition to this, they plant a tree for every product sold, through their partnership with Eden Reforestation